The Liquor Control Board of Ontario (LCBO) is the largest distributor and retailer of beverage alcohol in Canada, selling over 600 million litres each year and operating 680 retail locations throughout the province.
I've spent the last 25 years working with some of the most recognised brands in Canada; including Maple Leaf Sports & Entertainment, Nike Canada, McGraw-Hill Ryerson, LCBO (former Beer & Cider Buyer), Central City Brewers & Distillers & Beau's All Natural Brewing. I provide proven strategic sales & trade-marketing planning & execution consultation - specialising in the Ontario beverage alcohol industry.
"I’ve had the pleasure of working with James for several years. His knowledge and understanding of the LCBO and his vast network of professional relationships make him an unrivalled asset to any alcohol distributor in Ontario. His prior experience on both the product and logistics sides of the LCBO, as well as significant time spent working for suppliers like Beau’s, means that he thoroughly understands the practical limitations of the system and grounds his solutions in reality. I would highly recommend James to any manufacturer or distributor looking to grow and optimize in the LCBO."
Steve Beauchesne
CEO, Beau's All Natural Brewing Co.
“Working with James as our sales advisor has been extremely helpful to our business. His years of experience and knowledge in the beverage alcohol industry is invaluable. He is easy to communicate with and very dependable.”
Jenifer Dean
Managing Director, The County Cider Company
"James' beverage alcohol experience and insights were integral in helping us develop a scalable sales and operations plan, that supports our business needs now, and into the future. I would highly recommend James to any beverage alcohol startup."
Mike Mills
Co-Founder, Wilda Inc.
"I've worked with James over the past several years and can vouch for his tremendous level of success managing the LCBO and other eastern Canadian liquor boards. His inside experience and attention to detail make him the ideal 'go to' when you're looking to drive both commercial and operational success"
Daryn Medwid
Chief Revenue Officer, West BLVD Cannabis
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