Fractional Leadership
Fractional Sales, Marketing & Operations Leadership for Beverage Alcohol & CPG
Helping emerging and mid-sized brands scale with clarity, structure, and execution—across commercialization, sales strategy, and operational excellence.
My services
Fractional Leadership
Acting as your embedded Sales, Marketing, or Operations leader:
- Interim or part-time executive support
- Strategic planning and execution
- Team leadership and performance management
LCBO Strategy & Commercialization
Navigate the LCBO with confidence:
- Product call submissions preparation
- Buyer engagement strategy
- In-store promotional planning and ROI analysis
- Assortment and pricing strategy
Sales & Go-to-Market Strategy
Build scalable, profitable growth:
- Distribution and channel strategy
- Sales forecasting and revenue planning
- Store prioritization and velocity optimization
- Sales team structure and territory planning
Trade Marketing & Revenue Optimization
Maximize ROI at shelf:
- Trade programming and execution
- Pricing and margin optimization
- Portfolio and SKU rationalization
- Promotional calendar development
Operations & Supply Chain
Improve efficiency and scalability:
- Demand planning and inventory optimization
- Supplier, co-packer, and 3PL management
- SOP development and workflow design
- Production planning and logistics
TESTIMONIALS
"I’ve had the pleasure of working with James for several years. His knowledge and understanding of the LCBO and his vast network of professional relationships make him an unrivalled asset to any alcohol distributor in Ontario. His prior experience on both the product and logistics sides of the LCBO, as well as significant time spent working for suppliers like Beau’s, means that he thoroughly understands the practical limitations of the system and grounds his solutions in reality. I would highly recommend James to any manufacturer or distributor looking to grow and optimize in the LCBO."
Steve Beauchesne
CEO, Beau's All Natural Brewing Co.
“Working with James as our sales advisor has been extremely helpful to our business. His years of experience and knowledge in the beverage alcohol industry is invaluable. He is easy to communicate with and very dependable.”
Jenifer Dean
Managing Director, The County Cider Company
"James' beverage alcohol experience and insights were integral in helping us develop a scalable sales and operations plan, that supports our business needs now, and into the future. I would highly recommend James to any beverage alcohol startup."
Mike Mills
Co-Founder, Wilda Inc.